Hello, I’m Raysa Veras, from the Dominican Republic, and this is the story of my brand, Rouge Hoops.

Rouge Hoops emerged during a very special and emotional time in my life. In 2017, my father was diagnosed with stage 4 cancer. During those difficult days, I spent countless hours at the hospital in New York by his side. Creating accessories became my therapy during the long nights. With the support of the hospital staff, I set up a small jewelry workshop in my father’s room, and it was thanks to them that the first designs of Rouge Hoops began to sell.

Today, Rouge Hoops operates from my home in New York. About 80% of our sales happen online, with the remaining 20% through direct sales and community events. But my brand is about more than just accessories. I am also passionate about supporting women with cancer in the Bronx through monthly classes where they can create their own jewelry. These sessions act as art therapy, improving mobility and relaxation, while fostering a supportive environment where they can find comfort, strength, and empowerment.